Joshua Johnston

Director

It’s often said that the only constant in life is change, and this past year, Washington’s Lottery has gone through a lot of it.

We added three new individuals to our Management Team, moved a Regional Office to a different city, launched a new mobile app, changed some key vendor relationships, added our first new draw game in 15 years, and surpassed $1 billion in sales for the first time.

What better time to ask, “Should we think about altering our mission, vision, values, and objectives while we’re at it?”

In truth, it was the perfect time to ask, because the simple act of looking can be good even if you don’t change a thing.

While we did not throw out the old, we did realize that important updates needed to be made because the world, our brand, our retailers, and our players have changed since we first established these key markers many years ago.

Today, as we step into our next chapter with this Strategic Business Plan for 2024-2026, it’s truly exhilarating to reflect on how far we have come and the journey that lies ahead. Building on a solid foundation from our previous plans and successes, this plan not only honors our rich four-decade history but also propels us forward, embracing the changes in how our players, retailers, and the Lottery itself interact in a changing world.

This document outlines our mission, vision, and values, which remain our guiding light, alongside robust goals and forward-thinking initiatives that ensure we continue to generate significant revenue to help fund critical educational programs and other key initiatives in Washington State. With more than $2.4 billion contributed to education over four decades, our commitment remains unwavering.

This plan represents a collective effort from a diverse and dynamic team of public servants whose creativity and dedication are unmatched. In these pages, you’ll find detailed objectives and strategic initiatives that reflect our legislative mandate to maximize revenues for beneficiaries, while also providing engaging, fun, and responsible gaming experiences for our players. We also paid particular attention to ensuring the foundation from which we deliver our products remains strong and forward thinking. I am particularly proud of how this plan came together, combining new perspectives and ideas that emerged as we reconnected in person, renewing our commitment to teamwork and shared success.

It is my honor to introduce this plan, one that’s not only focused on building a bright future for our great state, but also one that’s adaptable to whatever exciting changes lie ahead.